Rivian Outbound
Project Type
Automotive UX UI
Software
Timeframe
30 days
Year
June 2022
Overview
An adventure companion to make offroading stress-free for beginners
Problem
Have you noticed more city dwellers are driving rugged, all-terrain SUVs like Rivian? These SUVs have powerful offroad capabilities. However, many people drive the cars for weekend getaways and camping, but often miss out on the exciting outdoor adventure that offroading offers.
Let's be honest, the idea of going offroad can be overwhelming. It's like stepping into a whole new world. How can we help beginners embark on their first offroad trip with confidence?
Research
Challenge
Currently, you need to go on many apps/forums to gather all the information you need.
Why not have it in one place?
Ideation
Design
Tailor Experience based on Level
Quick Overview of Off-Road Capability
Customize Dashboard based on Level + Car Capability
Show Easy Trials Nearby
Preview Route to Know What to Expect
Automate Preparations for Offroad
Driving Dashboard
Instrumental Cluster Alerting Obstacles
Map Views for Navigation
Different Camera Views to Help Navigate the Terrain
Browse Nearby Offroad Communities
Browse Nearby Offroad Communities
Send Voice Messages via Bluetooth Connected CB Radio
Track Friends' Locations During the Convoy
Prototype
Takeaways
Through this project, we've aimed to inspire people to embrace the outdoor adventure using their car's existing offroad capabilities. Our goal has been to make offroading less daunting and more accessible. With the above features we're assisting beginners in driving off-road safely and confidently.
The next step is wider user testing and refinement. Hopefully, this project can help bring offroading to a broader audience.