Origins
Project Type
Software
Timeframe
40 days
Year
Oct 2021
Unmute for sound
Project Brief
A series of visual narratives tracing Pasadena's origins, inviting the audience to contemplate its rich heritage and scientific contributions.
Team
Origins was developed in partnership with the City of Pasadena, and was visually presented on the historic Brunswick building in Old Town, Pasadena.
I had the pleasure working with designers Carolina Uscategui and Everett Dailey as a team. I was responsible for concept development, designing the projection and posters, and animating the graphic/typographic elements.
Process
To cater to viewers approaching the projection from various angles and entry points, we crafted a storyline that remained comprehensible at every scene.
Story Circle
Storyboard
Scenes
Takeaways
Through this project, I learned the importance of designing for diverse audiences, considering different entry points for passersby. It was fun and challenging exploring a different, tech-advanced outlook for Pasadena while honoring its heritage.